Thank you for purchasing a McDonnell Douglas military aircraft. In order to protect your new investment, please take a few moments to fill out the warranty registration card below. Answering the survey questions is not required, but the information will help us to develop new products that best meet your needs and desires.
1. [_] Mr. [_] Mrs. [_] Ms. [_] Miss [_] Lt. [_] Gen. [_] Comrade [_] Classified [_] Other
First Name: ______________________ Initial: ___
Last Name: ______________________
Password: ______________ (max 8 char)
Code Name: _______________
Latitude-Longitude-Altitude: _____-______-______
2. Which model aircraft did you purchase?
[_] F-14 Tomcat
[_] F-15 Eagle
[_] F-16 Falcon
[_] F-117A Stealth
[_] Classified
3. Date of purchase (Yr/Mo/Day): 19__ / __ / __
4. Serial Number: _____________________
5. Please check where this product was purchased:
[_] Received as gift / aid package
[_] Catalog showroom
[_] Independent arms broker
[_] Mail order
[_] Discount store
[_] Government surplus
[_] Classified
6. Please check how you became aware of the McDonnell Douglas product you have just purchased:
[_] Heard loud noise, looked up
[_] Store display
[_] Espionage
[_] Recommended by friend / relative / ally
[_] Political lobbying by manufacturer
[_] Was attacked by one
7. Please check the three (3) factors that most influenced your decision to purchase this McDonnell Douglas product:
[_] Style / appearance
[_] Speed / maneuverability
[_] Price / value
[_] Comfort / convenience
[_] Kickback / bribe
[_] Recommended by salesperson
[_] McDonnell Douglas reputation
[_] Advanced Weapons Systems
[_] Backroom politics
[_] Negative experience opposing one in combat
8. Please check the location(s) where this product will be used:
[_] North America
[_] Central / South America
[_] Aircraft carrier
[_] Europe
[_] Middle East
[_] Africa
[_] Asia / Far East
[_] Misc. Third World countries
[_] Classified
9. Please check the products that you currently own or intend to purchase in the near future:
[_] Color TV
[_] VCR
[_] ICBM
[_] Killer Satellite
[_] CD Player
[_] Air-to-Air Missiles
[_] Space Shuttle
[_] Home Computer
[_] Nuclear Weapon
10. How would you describe yourself or your organization? (Check all that apply:)
[_] Communist / Socialist
[_] Terrorist
[_] Crazed
[_] Neutral
[_] Democratic
[_] Dictatorship
[_] Corrupt
[_] Primitive / Tribal
11. How did you pay for your McDonnell Douglas product?
[_] Deficit spending
[_] Cash
[_] Suitcases of cocaine
[_] Oil revenues
[_] Personal check
[_] Credit card
[_] Ransom money
[_] Traveler’s check
12. Your occupation:
[_] Homemaker
[_] Sales / marketing
[_] Revolutionary
[_] Clerical
[_] Mercenary
[_] Tyrant
[_] Middle management
[_] Eccentric billionaire
[_] Defense Minister / General
[_] Retired
[_] Student
[_] Other (specify) ___________________
13. To help us understand our customers’ lifestyles, please indicate the interests and activities in which you and your spouse enjoy participating on a regular basis:
[_] Golf
[_] Boating / sailing
[_] Sabotage
[_] Running / jogging
[_] Propaganda / disinformation
[_] Destabilization / overthrow
[_] Default on loans
[_] Gardening
[_] Crafts
[_] Black market / smuggling
[_] Collectibles / collections
[_] Watching sports on TV
[_] Wines
[_] Interrogation / torture
[_] Household pets
[_] Crushing rebellions
[_] Espionage / reconnaissance
[_] Fashion clothing
[_] Border disputes
[_] Mutually Assured Destruction
Thank you for taking the time to fill out this questionnaire. Your answers will be used in market studies that will help McDonnell Douglas serve you better in the future – as well as allowing you to receive mailings and special offers from other companies, governments, extremist groups, and mysterious consortia.
Comments or suggestions about our aircraft? Please write to: McDONNELL DOUGLAS CORPORATION, Marketing Department, Military Aerospace Division, P.O. Box 800, St. Louis, MO.
The reference to the Borges parable quoted in Foucault’s well-known preface to The Order of Things 16 alluded to in question 3 gives away the game in the second example: the play is on categorical knowledge. Neither of the two humorous examples is capable of more than resistance to a dominant paradigm, and indeed, in offering that resistance, confirms the dominant in its domination. It is the revenge of the weak, and can only mock the acquisition of knowledge, but cannot provide a sense of where else or in what other mode knowledge might be acquired. Perhaps the same ought to be said of the Komar and Melamid project with which we began, save that there is a delightful conflict between the advanced form of the research and the archaic form of the data presentation (as paintings) recouped, once again, in their publication online. This divergence – between the contemporary and the historical modes of research – is interesting especially because it exemplifies the sense of the collision of media, and because it provides a new kind of knowledge without being able to let us know unambivalently what kind of knowledge it is that we have acquired. One possibility is that no one visitor will recognize his/her own data image in the aggregated results, so restoring to cartography a certain individualism. But then the cartographer in GIS is often included in the data set, without the operation becoming self-reflexive or inoperable as I have argued is the case with illusionism.Preliminary Techniques in Qualitative Data Analysis1. Do you prefer questionnaires that are
Please answer as honestly as you can.
_ aggressively personal
_ intimidatingly erudite
_ ingratiating
_ bafflingly abstract
_ short
2. Would you prefer to fill in this questionnaire
_ indoors
_ in biro
_ in bed
_ incompletely
_ inaccurately
_ twice
3. Are you filling in this questionnaire
_ reluctantly
_ outdoors
_ with a fine camelhair brush
_ with religious fervor
_ not at all
4. Which qualities do you most enjoy in a questionnaire?
_ texture
_ weight
_ shape
_ colour
_ scent
5. Which describe you most accurately
_ no opinion
_ don’t understand
_ answer withheld
_ don’t know
_ insufficient time to respond
6. Would you say that questionnaires are
_ sociological techniques for gathering data
_ sheets of paper covered with questions and tick-boxes
_ feedback loops of cybernetic capital
_ a surrogate for genuine democracy
_ the quantum hiccups of a random universe
7. Would you like this questionnaire to
_ be more decorative
_ have longer questions
_ recommend answers
_ succeed
_ be handed directly to the appropriate authorities